A Shopify e-commerce website for The Beginning Of, a women's activewear brand focused on soft, sustainable, contoured, and ergonomic performance apparel. The shop sells sports bras, leggings, active tops, jackets, dresses, and bodysuits, organized by style and by seasonal "drops." The Shopify build features collection-based navigation, shop-by-color, wishlist functionality, and a homepage anchored by rotating campaign collections and video. A "Performance by Design" brand narrative ties the product presentation together.
