An online teaser game for the TV gameshow Babushka by Armoza Formats, built to promote the show and drive audience engagement around its broadcast.
Coded to run as a Facebook App, the teaser imitates the actual format: the player answers a trivia yes/no question, and a correct answer lets them open a babushka to reveal cash. If the babushka is empty, the player loses everything banked so far.
The game saves each user's winnings and number of games played, which is what made the prize competition run during the campaign window possible.
