A Shopify Plus storefront for Lashify, the beauty brand that invented and patented its DIY lash extension system. The store sells the flagship Control Kit, Gossamer lashes across dozens of styles and vibes, bonds and sealers, tools, and removers, with extensive filtering and comparison tools to guide selection.
The site is packed with features and functionality, including subscription boxes, memberships, loyalty points and more, all in a solid design. Subscription boxes, a membership program, referrals, and an affiliate alliance drive loyalty and savings, while tutorials and education support at-home application. The site leans on the brand's patent portfolio, press coverage, and large review base to establish authority.
