A Shopify storefront redesign for Seriously FAB, an award-winning clean suncare brand known for its mineral sunscreen facial mists and skin supplement. Products combine non-nano zinc oxide with phytonutrients and are positioned as cruelty-free, vegan, natural, and reef-safe, with anti-aging benefits.
This partial Shopify website redesign for SeriouslyFab includes updating the homepage and Ingredients page. The store supports both direct-to-consumer sales and the brand's professional channel, featuring a wholesale application and ordering, an affiliate program, and rewards. Press features, awards, blog content, and email capture reinforce the brand's editorial, beauty-industry credibility.
