A custom activism micro site, "Save America's Unicorns," an awareness campaign advocating for the protection of America's wild horses on public lands. The playful "unicorn" framing draws visitors in before revealing the real cause and urging concrete action, such as calling legislators and supporting conservation efforts. Built with jQuery, CSS, and HTML, the scroll-driven, video- and animation-rich single page is crafted for emotional storytelling and shareability. It links to advocacy tools and a partner conservation charity to convert attention into action.
