Plug-In EV Charging Solution is a licensed C-10 electrical contractor that installs EV chargers for homes, apartment buildings, HOAs and commercial properties across Los Angeles and Ventura County. We designed and built a new site from scratch that presents them as a charging specialist, not a general electrician who also does chargers, and that turns visitors into estimate requests.
The Challenge
Plug-In offers nine distinct solutions, from a single garage charger to load management, dedicated EV meters and bidirectional charging. Homeowners need to find their situation fast without wading through electrical jargon. The client pointed to the big charging brands as references, so the site had to feel like it belonged in that company while staying a local, owner-run business.
Most jobs can be priced without a site visit, but only if the right details come in, and a generic contact form was not getting them. The crew also works across dozens of cities in two counties, each with its own permit desk, and visitors want to know right away whether they are covered. And the owner needed to update copy, photos, reviews and service areas himself, without calling a developer.
The Solution
We started with a round of homepage directions built around the client’s references, from conversion-first to editorial. After the first round, the client brought a content comp of approved sections, and we narrowed to two directions built on it. The final design pairs a clean editorial layout with the client’s own green, large type and generous spacing, so a dense service list still reads calmly.
Under it is a custom WordPress theme, written from scratch with no page builder or prebuilt theme. Every page leads to one action: a free estimate. The estimate itself is a four-step wizard that asks only what is needed for a fixed price, and the service-area map answers “do you come to me?” before anyone has to call.
Outcome
Plug-In now has a site that matches the quality of its installs. Leads arrive through the estimate wizard with the details needed to quote, click-to-call and a sticky mobile bar keep the phone one tap away, and every city the crew covers is on the map. The owner manages solutions, cities, reviews and blog posts himself from the WordPress admin.
What we built
- Nine solution pages One long-form template with a sticky “On this page” index, a trust rail (license, permits, utility coordination, service area) and related solutions at the foot.
- Four-step estimate wizard Property, vehicles, parking and details. Asks only what is needed for a fixed price and is wired into Contact Form 7, so every lead lands with the same structure.
- Live service-area map Built on Leaflet and OpenStreetMap. Every city added in WordPress is geocoded and pinned automatically, grouped by county, with a map that stays in view as you browse.
- Lead paths everywhere “Get a free estimate” in the header, hero, every solution page and the closing band, click-to-call throughout, and a sticky Call / Free estimate bar on mobile.
- Trust signals up front License number, an animated stats band, a brand strip covering the major makes, and customer reviews with a direct link to Yelp.
- Mega menu and blog A thumbnail for each solution in the EV Solutions menu, plus a blog with read times and category filtering.
- Easy editing Solutions, service areas and landing pages are their own content types, so the owner edits structured fields instead of raw layout.
- SEO foundation Clean URLs, page titles and meta descriptions, structured data, an XML sitemap, internal links between solutions and areas, cookie consent, and Search Console and Google Analytics connected.
Selected Screens
