A custom Shopify website built around a bespoke product customizer that lets shoppers configure a bicycle before ordering it.
The customizer lets you select the seat, handlebars, wheels, frame and other components. Selection pins are placed programmatically over the product image, and clicking one opens a tooltip for choosing that component's variant, so the configuration and the Shopify variant stay in sync through to checkout.
Alongside the customizer the site runs a conventional storefront for standard products, plus press mentions, image galleries and a contact form.
